SINGAPORE, March 1st – Bobby & Ritz, the notorious club kids widely known for the club chaos that is The Butter Factory, is set to introduce a new online concept store for the local and international online shopping market.
NIGHTVISION ONLINE, a zany disco-outfitters of sorts for free-spirited men and women, will make its solo debut in online retail this March.
Mirroring the duo’s quirky-fun and fashion-forward dress sense, NIGHTVISION will be an uber on-line catalogue presenting the most inspiring, innovative and stupid-fresh top class party clothes for the sickest, illest, dopest, fiercely fashionable club kids, freak power shopaholic enthusiasts, addicts for the dramatic and motherfucking mental dawgs worldwide.
It is jam packed with globally-sourced vintage goodies, eccentric high fashion pieces, super special underground brands and seasonal in-house creations.
The store’s concept embodies the notion of choice in fashion and e-commerce. To adapt to economic changes as well as trends and cultural shifts, and to be nimble enough to navigate uncertain times – all were key concepts for Ritz & Bobby. NIGHTVISION’s featured products will be everchanging but the constant will always be adaptability and fun
The logo and website for NIGHTVISION was designed by UK artist, Tobias Jones , known for his magic on numerous identity and record sleeve work for Does It Offend You Yeah?, Tommy Sparks, No Pain In Pop and Arctic Monkeys.